Vistara
Vistara is an airline launched by Tata Singapore Airlines Ltd., a joint venture between the Tata Sons and Singapore Airlines. It took a team of designers and strategists to develop the strategy, name, visual identity and brand experience for the full-service airline. I worked on developing the brand language, defining the guidelines, designing the brand collateral and directing the design for both print and digital touch-points. —Designed at Ray+Keshavan | Brand Union Executive Creative Director: Sujata Keshavan, Strategy Head: Meeta Malhotra Regional Creative Director: Dan Ellis, Logo Design: Pooja Jagadeesh Design Team: Anoopa John, Surabhi Rathi, Client Management: Neethi Isaac, Disha Amin