I aman independent type designer, lettering artist and graphic designer. A graduate from Sir J.J. Institute of Applied Art, I previously worked at Ray+Keshavan | Brand Union, where I led the design team as Senior Design Director. I have designed brand identities across various sectors – Aviation, Personal Care, F&B, Healthcare, Education, Banking & Financial Services, Hospitality and Technology, on brands such as Vistara, Mother Diary, Yardley, Cipla and Plaksha University to name a few.

As a type designer, I collaborates with various type foundries, namely Ek Type and Typotheque, and specialises in both Bangla and Latin scripts. I have designed the typefaces Baloo Da, Sama Latin, and Anek Bangla which are available on Google Fonts and Apple. I have also conducted talks and workshops on lettering, type design and branding at various design conferences namely Typographics, TypeWknd and DesignUp and have taught at various design institutes, namely Srishti Institute of Design.

My work has been featured in Eye Magazine, the Dieline, Typism and Pool Magazine and has received awards at D&AD and Kyoorius Design Awards. 

Do have a look at my instagram page for more lettering and type design @sulekharajkumar.


Guest Faculty at Srishti Institute of Art, Design and Technology: 
Conducted workshops on Calligraphy & Letterform Design and Branding & Package design for the Masters (MA in Visual Communications) and Undergrad (B. Des in Visual Communication & Strategic Branding) programs.

Speaker at Typographics 2021: Text as Image. Studying Bangla Lettering Traditions through Practice

Workshop at TypeWknd 2020: Abstract Lettering.

Workshop at DesignUp 2019: Lettering.

Workshop at Typoday 2018: Harmony in Type and Illustration.

Speaker at Studio 5B: Graphic Design in Healthcare. At the ‘Health Tomorrow, Today’ event by Dr. Reddy’s.

Workshop at Typoday 2016: Multilingual Branding. Conducted with Sarang Kulkarni, Ek Type

Workshop at Kyoorius DesignYatra: Design Critique. Portfolio guidance with students and young professionals. Conducted with Dan Ellis, Brand Union

Eye Magazine Issue 102
Typism Issue 8
Typography Served – Mother Dairy
Typography Served – Privet

D&AD Graphite Pencil – Typeface DesignD&AD Wooden Pencil – Typeface Design
Kyoorius Design Awards 2016 – Black Elephant
Kyoorius Design Awards 2016 – Blue Elephant in Typeface Design
Kyoorius Design Awards 2015 – Blue Elephant in Branding & Visual Identity System

How+Print, Colour in Design Awards 2012 - Winner
Icograda Taiwan International Design Festival 2011 - Bronze in Identity & Event Branding
Goa Ad Fest 2010 - Bronze in Print Craft 
Campaign India Digital Media Awards 2010 - Gold in Media 
59th Commercial Art Guild Awards 2008 - Cub Designer of the Year - Bronze