I am an independent graphic designer, type designer and lettering artist. A firm believer in strategic brand transformation, I have over the course of eleven years, designed and led branding projects across various sectors – Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services, Hospitality and Technology, on brands such as Vistara, Mother Diary, Yardley, Cipla and Micromax to name a few.
My current set of clients includes USL and Cipla, where my focus is to deliver design solutions that have a strong strategic backing to help brands tell their story. As a type designer, I collaborate with the type foundry Ek Type, where I design fonts in both Latin and Bengali scripts. I have co-designed fonts such as Baloo (Latin) and Baloo Da (Bengali). I am currently designing a latin type family.
More recently, I have had conducted talks and workshops on lettering and design as part of design events, as well as at design firms and educational institutes. I use my spare time to work on self-initiated lettering projects.
Do have a look at my instagram page for more lettering and type design @sulekharajkumar.