I aman independent type designer, lettering artist and graphic designer. A graduate from Sir J.J. Institute of Applied Art, I previously worked at Ray+Keshavan | Brand Union, where I led the design team as Senior Design Director. I have designed brand identities across various sectors – Aviation, Personal Care, F&B, Healthcare, Education, Banking & Financial Services, Hospitality and Technology, on brands such as Vistara, Mother Diary, Yardley, Cipla and Plaksha University to name a few.
As a type designer, I collaborates with various type foundries, namely Ek Type and Typotheque, and specialises in both Bangla and Latin scripts. I have designed the typefaces Baloo Da, Sama Latin, and Anek Bangla which are available on Google Fonts and Apple. I have also conducted talks and workshops on lettering, type design and branding at various design conferences namely Typographics, TypeWknd and DesignUp and have taught at various design institutes, namely Srishti Institute of Design.
My work has been featured in Eye Magazine, the Dieline, Typism and Pool Magazine and has received awards at D&AD and Kyoorius Design Awards.
Do have a look at my instagram page for more lettering and type design @sulekharajkumar.