I am an independent graphic designer, type designer and lettering artist. A firm believer in strategic brand transformation, I have over the course of eleven years, designed and led branding projects across various sectors – Aviation, Personal Care, F&B, Healthcare, Banking & Financial Services, Hospitality and Technology, on brands such as Vistara, Mother Diary, Yardley, Cipla and Micromax to name a few.
My current set of clients includes USL and Cipla, where my focus is to deliver design solutions that have a strong strategic backing to help brands tell their story. As a type designer, I collaborate with the type foundry Ek Type, where I design fonts in both Latin and Bengali scripts. I have co-designed fonts such as Baloo (Latin) and Baloo Da (Bengali). I am currently designing a latin type family. 

More recently, I have had conducted talks and workshops on lettering and design as part of design events, as well as at design firms and educational institutes. I use my spare time to work on self-initiated lettering projects. 

Do have a look at my instagram page for more lettering and type design @sulekharajkumar.


Guest Faculty at Srishti Institute of Art, Design and Technology: 
Conducted workshops on Calligraphy & Letterform Design and Branding & Package design for the Masters (MA in Visual Communications) and Undergrad (B. Des in Visual Communication & Strategic Branding) programs.

Workshop at Typoday 2018: Harmony in Type and Illustration.

Speaker at Studio 5B: Graphic Design in Healthcare. At the ‘Health Tomorrow, Today’ event by Dr. Reddy’s.

Workshop at Typoday 2016: Multilingual Branding. Conducted with Sarang Kulkarni, Ek Type

Workshop at Kyoorius DesignYatra: Design Critique. Portfolio guidance with students and young professionals. Conducted with Dan Ellis, Brand Union

Typography Served – Mother Dairy
Typography Served – Privet

D&AD Wooden Pencil – Typeface Design
Kyoorius Design Awards 2016 – Black Elephant
Kyoorius Design Awards 2016 – Blue Elephant in Typeface Design
Kyoorius Design Awards 2015 – Blue Elephant in Branding & Visual Identity System

How+Print, Colour in Design Awards 2012 - Winner
Icograda Taiwan International Design Festival 2011 - Bronze in Identity & Event Branding
Goa Ad Fest 2010 - Bronze in Print Craft 
Campaign India Digital Media Awards 2010 - Gold in Media 
59th Commercial Art Guild Awards 2008 - Cub Designer of the Year - Bronze